MARKETING SERVICES
Social media marketing is a way to connect with your audience through various social media platforms. This is a very powerful tool that consists of publishing specially designed content, engaging with your followers, analyzing results, administrating social media advertisements, and showcasing your brand’s story. Social media marketing will build relationships with your followers and in turn, enhance customer loyalty tremendously. This is a great method to create your brand’s image while promoting your business in a unique fashion. With social media marketing your brand will be memorable and easily detectable. Social media advertisements, consistent posts, and website links are all a part of social media marketing that will increase your website’s traffic because of the personalization and ease of access.
Brand Development is the ongoing process of creating and maintaining your company’s image, product, and services while distinguishing them from your competitors. This process consists of a strategic development of your brand’s unique traits. A distinctive, consistent brand is crucial and will not only allow you to stand out next to your competitors, but it will instill trust in your existing and future customers. Some of the major benefits to brand development include: better customer recognition, higher advertising effectiveness, lower price sensitivity, and an increase of word of mouth. Not only is brand development advantageous for your customers but your existing and future employees, as well. Brand development can lead to higher applicant quality and an increase in employee motivation. By analyzing your company’s target audience, values, personality, image, and more, we can develop a brand that stands out and reflects your business.
Email marketing is an essential and beneficial method to connect with your consumers in a meaningful way. This method is personal, custom, and engaging for your target audience. Because nearly everyone uses email, this marketing strategy increases your brand’s awareness and creates more conversions online and offline regarding your business. With email marketing, every experience is personalized to create a cohesive and fluid experience for your customer. While increasing website and social media traffic, you are gaining valuable customer data that will allow you to continue to reach new customers and retain current customers.
Review management is the process of observing, analyzing, generating, and responding to customer reviews. Customer reviews are very influential on your business and can encourage new customers immensely. It is important to motivate your existing customers to leave reviews, but it is crucial to showcase your reviews on various platforms, like your website and social media pages. By highlighting customer reviews on various platforms, you will be incorporating another great marketing tactic to your business’ overall marketing strategy. Asking customers for reviews is a very significant part of review management, science not all reviews generate by themselves. Responding to customer reviews instills trust in existing and new customers, which will improve your relationships with all customers. With the right techniques, review management can not only support your marketing strategy, but it can help you outperform competitors.
Live chat management is the process of monitoring and responding to live chats from your customers through the web. This allows your customers to chat with support in real time and get immediate answers to their questions. Live chat support can be accessed through your website or app with a button or link. This will allow customers to have a more natural conversation along with quick, clear support. The access to live chat reduces your customers’ efforts, which is a crucial factor to customer loyalty. Instead of customers searching for an email to contact, they will have the answers to their questions with just one click.
Blogging consists of any writing, photography, and other media that is self-published online. Your business can benefit from blogging in numerous ways. Blogging boosts SEO, builds your brand, highlights your expertise, and increases traffic. Blogging for businesses has become a powerful online marketing strategy that can place you higher than your competitors. Your blog can be linked to your website, however; blogs differ from websites because blogs are updated more frequently and allows for reader engagement. Blogging is a great marketing tool that highlights your brand while showcasing your knowledge, and, in-turn, boosts your SEO with keywords that will drive more consumers to your website.
SEO, or Search Engine Optimization, is the process of improving organic traffic to your business’ website from the search engine’s result page. SEO includes a variety of methods to ensure that your website is the top result on a search engine. Not only will SEO advance your website to the top result, but it will strengthen your brand’s credibility while establishing your brand’s awareness. SEO is essential to a business because it ensures an increase of your business’s visibility. This process can generate repeating customers by enhancing your customer’s experience. SEO will ensure trust in potential customers because it works to get your page as one of the top results on the page.
“Katie is the best! It is so hard to find a company that offers a personalized approach to marketing. She listens to exactly what we need, what we want and always brings our vision to life. Highly recommend choosing Kathryn Teal & Company for your private practice marketing needs!”
— Client